#UnplasticIndia
Award: Yellow Pencil
Yellow Pencil / Illustration / Posters / 2024
Award: Wood Pencil
Wood Pencil / Graphic Design / Posters
Award: Wood Pencil
Wood Pencil / Illustration / Press
The #UnPlasticIndia campaign unleashed three powerful image alarms on World Environment Day that simulate the opening of plastic bottles with human hands by twisting open the bottle necks but illustrate how the very act mercilessly kills marine creatures by suffocating them and twisting their necks. The still images moved when scanned on mobile and outdoor screens to ask a simple question
Still Using Plastic Bottles?
The moving image alarms vividly demonstrated how the simple act of opening a plastic bottle mercilessly kills marine animals. Raising the alarm to eliminate single-use plastic.
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