RTS Cambridge Convention: Too Much to Watch
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Integrated / 2024
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Motion Design
Award: Wood Pencil
Wood Pencil / Typography / Kinetic
Award: Shortlist
Shortlist / Typography / Integrated
Award: Shortlist
Shortlist / Graphic Design / Environmental
The Royal Television Society’s annual two-day event at The University of Cambridge brings industry leaders together to discuss the future of media, the impact of AI, and the role of opinion in news.
Inspired by lead sponsor, Channel 4's, core topic and title of this year’s event - Too Much To Watch - we created a colourful identity that playfully explored the idea of a crowded screen. Each letter, word and phrase competes for our attention, imitating the dizzying array of content viewers and broadcasters have to navigate.
What did the judges have to say?
Well-crafted, executed and applied.
Alice Ishiguro Tosey, Independent Creative, Alice Ishiguro Tosey
Just a lovely design system that, along with its sound design, really felt fresh, stood out and was both enjoyable to view and memorable from an ID perspective. It was designed to say what the message was already telling you. Loved it.
Doug Schiff, Chief Creative Officer, VML Ogilvy Japan
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.