Delivereasy Uber
Award: Wood Pencil
Wood Pencil / Writing for Design / Brand Voice / 2024
Delivereasy is the delivery app that doesn’t just arrive with food, they leave you with a better taste in your mouth. Because they’re New Zealand owned, they pay staff fairly, they employ real humans instead of robots, and…they’re New Zealand owned.
But instead of speaking like the local good-guys, they sounded exactly like the soulless corporates they set out to defeat.
The new brand voice was written with Delivereasy’s endearingly ambitious spirit in mind. The same spirit that inspired a couple of mates to take on the global tech-giants from a bedroom at bottom of the world.
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