TfL Overground Naming
Award: Wood Pencil
Wood Pencil / Writing for Design / Naming / 2024
Through the naming of the six London Overground lines, TfL and the Mayor of London set a new benchmark for how cities can name their public infrastructure. A citywide co-creation project led to names that celebrate what Londoners are proud of.
Lioness: empowering women in sport
Mildmay: honouring LBGTQ+ history and the critical role of small healthcare centres
Windrush: how the generation shape and enrich London’s identity today
Weaver: how migration has revolutionised fashion
Suffragette: fight for social reform
Liberty: freedom of movement of and historic independence of Havering
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