Apophenia
Award: Wood Pencil
Wood Pencil / Book Design / Art & Design / 2024
The book design for Julie Wolfe's "Apophenia" enhances content through layout and typography. Placing images side by side facilitates the emergence of patterns, unlocking apophenia—finding meaning in randomness. Featuring diverse subjects, from dreamy visuals to unknown species, presented as collaged images, it prompts fresh perceptions. Typeset in Genalth & Theinhardt for historical significance, it achieves a balance between extravagance and legibility. During printing, the substitution of magenta ink with fluorescent pink creates a dreamy color scape, adding a surreal quality to the design.
What did the judges have to say?
I was fascinated by the topic of apophenia – finding meaning in randomness. Honestly a true visual hug; simply beautiful.
Miglė Rudaitytė, Founder of independent creative practice BOY, BOY
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