ID. Buzz
Award: Graphite Pencil
Graphite Pencil / Branding / Design Systems / 2024
To launch the most anticipated car in history, we looked to its past.
Its two tone color scheme.
And turned it into a modern branding design system that worked for OOH, digital and social
With a perfect 50-50 balance with classic VW restraint. It could flex to a bus shelter or a Time Square takeover. With its colors taken from the car paint.
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