Tokyo Dome City
Award: Wood Pencil
Wood Pencil / Branding / Design Systems / 2024
We created a new identity design for Tokyo Dome City’s renovation. This redesign includes a wide range of facilities, including the baseball stadium, amusement parks, hot spring facilities, hotels, and theaters, spread across an expansive 135,000㎡.
Our design system is rooted in an original framework maintaining coherence while dynamically adapting to any aspect ratio and shape, seamlessly merging analog and digital realms. This system will produce a variety of visuals to enhance the entire complex and will be supported by user-friendly software, ensuring continuous operations for the client.
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