Bite Back
Award: Shortlist
Shortlist / Branding / SME / Brand Refresh / 2024
Bite Back was born in 2019 when 12 youth activists, hungry for change, began petitioning the UK government and schools to stop global food companies marketing junk food.
Bite Back needed a new narrative and identity that would cut through the debates, to stop demonising and blaming children and their families.
The new Bite Back brand aims to shift the narrative on food by calling out ‘corporate irresponsibility’. It aims to create a ‘penny drop moment’ - where people realise that they’re surrounded by a flood of junk and childish tactics every day. Once you see it, you can’t unsee it.
What did the judges have to say?
I like the visual language they developed to talk about social issues and raise awareness against the marketing of junk food by global food companies.
Alessio Galdi, Design Director, Landor