IMA – Every Thing Sorted
Award: Wood Pencil
Wood Pencil / Branding / SME / Logos / 2024
If you have a strange urge to put spoons in the spoon’s drawer, that is perfectly normal; researchers have found that a sorting behaviour existed before we even began building permanent homes. IMA provides storage interiors for kitchens to help you create better space for the things you love. With the tagline ’Every Thing Sorted’ as its basis, the logotype is far from standard but was literally found in a kitchen grid that stays within the proportions of kitchen standards. A bold push to own the room for the smart kitchen interiors company that previously stayed rather comfortably in a drawer.
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