Jiazhi Studio
Award: Yellow Pencil
Yellow Pencil / Branding / SME / New Branding Schemes / 2024
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated
Jiazhi Studio is responsible for full-package renovation for hundreds of families and has a million fans on Chinese social media.
The people-centered design is the core of Jiazhi. Their design is based on the idea that home is the portrait of life.
Choosing the legends in AutoCAD as the elements to generate particular portraits of designers and customers, plus fonts.
The legends not only decorate design but also express industrial characteristics.
According to the logic of design, they made an algorithm that can customize personal avatars efficiently to enhance the exclusive experience.
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