VisionOS
Award: Black Pencil
Black Pencil / Digital Design / Connected Experiences / 2024
Award: Graphite Pencil
Graphite Pencil / Digital Design / Use of XR
Award: Shortlist
Shortlist / Digital Design / Inclusive
Apple Vision Pro and visionOS unlock new ways to interact with technology and the world through spatial computing. Years in the making, the platform is full of technological breakthroughs made possible by the tight integration between design and engineering teams across hardware and software.
What did the judges have to say?
It's expensive, it's heavy, but my God, it's pure magic; Apple have created something totally new. Making the OS so easy to use the first time you put it on is a feat of design. EyeSight is a thoughtfully designed response to keep people feeling present in a room whilst wearing the Vision Pro. All together, it's utterly standout work.
Helen Fuchs, Exec Director, Design, ustwo
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.