Google Search Playground
Award: Yellow Pencil
Yellow Pencil / Digital Design / Digital Experiences / 2024
Award: Graphite Pencil
Graphite Pencil / Illustration / Digital
Award: Wood Pencil
Wood Pencil / Digital Design / Use of Data
Award: Wood Pencil
Wood Pencil / Graphic Design / Websites & Apps
Award: Wood Pencil
Wood Pencil / Gaming & Virtual Worlds / Use of Data
Award: Shortlist
Shortlist / Graphic Design / Data Visualisation
For Google's 25th birthday, we wanted to celebrate our users and what they searched for most in the last 25 years. We saw a unique opportunity to do this in one of our most beloved properties, the Google Doodle. The result is the Most Searched Playground — an epic interactive Doodle that invited users to participate in a global scavenger hunt to find dozens of the most searched things, from Pikachu to DaVinci. We also developed special creative and engineering solutions to make the game accessible for everyone including those with screen readers, and people with various connection speeds.
What did the judges have to say?
This creative experience interface and UX is simple and beautiful. It doesn't need a case film; the experience itself tells a story.
Akae wang, Head of creative, Banana Balloon
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.