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The Romantic Route 3 Art Festival Motion Poster Series

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2024

We collaborated with the Romantic Route 3 Art Festival to craft a visual identity that distinguishes it from other art festivals.

To achieve this, we employ an approach centered on character design, transforming the event's imagery into a collection of 3D objects that exude playfulness and liveliness.

We selected five significant objects that symbolize the cultural insights participants can gain during their journey: tea, bamboo, a persimmon, a leopard cat, and a temple. These objects embody the Hakka people’s unique history.

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