Tales of Scales
Award: Shortlist
Shortlist / Graphic Design / Self Promotion / 2024
TALES OF SCALES is Fictionist Studio's self-promotional gift box to usher in the lunar new year of the dragon in 2024. Inspired by the age-old Chinese idiom 鲤跃龙门, literally translated to carp leaping over the dragon’s gate, which represents an overcoming of hardships and triumph through perseverance, we designed a set of interactive pop-up red packets that showcases this folklore. Glimmering with vibrant colours and golden scales, the humble carp on the red packet hides a surprise — pull its tail and the red packet transforms itself into a majestic dragon.
