Oops Womb
Award: Wood Pencil
Wood Pencil / Packaging Design / FMCG / 2024
Eliminate taboos about the womb.
In Japanese society, the topics of contraception and the womb are taboo. There is a sense that birth control pills are something to be ashamed of and should be hidden. The pill use rate in Japan is about 4.6%, which is still low by global standards.
"Oops WOMB" is a service designed to change untouchable image of the womb. In order to make the pill an option for many women, the pill is easily prescribed online. In addition, the packages are designed with a KAWAII that users will want to incorporate into their daily lives.
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