Laphroaig Wellie
Award: Wood Pencil
Wood Pencil / Packaging Design / Limited Edition / 2024
Award: Wood Pencil
Wood Pencil / Packaging Design / Structural
How to turn a pair of green wellington boots into a disruptive, ownable and giftable Ltd Ed for Laphroaig?
By distilling down the most iconic physical features of the wellies that are loaned to its distillery visitors - a flexible rubbery form, fold over top & adjustable buckle. Owning it through use of distinctive brand codes, including the new iconic ‘L’ pattern boot tread we created. Then giving it a 2nd life through reuse as a durable, outdoor carryall for camping gear, a water bottle or perhaps another bottle of Laphroaig.
Ensuring consumers carry Laphroaig with them, wherever they go
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.