AT&T 5G Helmet
Award: Wood Pencil
Wood Pencil / Product Design / Inclusive / 2024
Award: Shortlist
Shortlist / Integrated / Large Enterprise
Award: Shortlist
Shortlist / Product Design / Technological Innovation
AT&T's partnership with Gallaudet University for a 5G-connected football helmet revolutionizes communication for Deaf athletes. This initiative bridges the gap between technology and human connection, offering a real-time visual play call system. Through extensive engineering, the NCAA-approved helmet enhances game integration for Deaf and hard of hearing players, marking a significant stride in inclusivity in sports. The campaign got massive attention, but its true success lies in empowering athletes, demonstrating the profound impact of connectivity and innovation in transforming lives.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.