Selfless Shelves
Award: Wood Pencil
Wood Pencil / Commerce / Inclusive / 2024
UN Women reported a 63% increase in unemployed women due to Lebanon's economic crisis. Many now make and sell mouneh, an Arab custom of handmade preserved foods.
Puck invited these women to package their homemade goods in thousands of sanitized, repurposed Puck cream cheese jars. The women signed their jars, which were then distributed in supermarkets across the country. The jars were sold on Puck’s own shelf space and on e-commerce. Five of the women’s stories behind their mouneh were made into webisodes.
Watch the webisodes here: https://www.puckarabia.com/en/selfless-shelves/
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