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OreoCodes

Award: Yellow Pencil

Yellow Pencil / Digital & Social / Physical & Digital / 2024

Award: Yellow Pencil

Yellow Pencil / Experiential / Retail Activations

Award: Graphite Pencil

Graphite Pencil / Experiential / B2C Activations

Award: Graphite Pencil

Graphite Pencil / Commerce / Acquisition & Retention

Award: Graphite Pencil

Graphite Pencil / Direct / Digital

Award: Graphite Pencil

Graphite Pencil / Integrated / Large Enterprise

Award: Graphite Pencil

Graphite Pencil / Media / Direct

Award: Graphite Pencil

Graphite Pencil / Media / Retail

Award: Wood Pencil

Wood Pencil / Commerce / Promotion

Award: Wood Pencil

Wood Pencil / Direct / Integrated

Award: Shortlist

Shortlist / Art Direction / Digital Platforms

Award: Shortlist

Shortlist / Art Direction / Direct

Award: Shortlist

Shortlist / Commerce / Purchase Experiences

Award: Shortlist

Shortlist / Commerce / End-to-end

Award: Shortlist

Shortlist / Digital & Social / Integrated

Award: Shortlist

Shortlist / Digital & Social / Mobile

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

Award: Shortlist

Shortlist / Media / Integrated

Award: Shortlist

Shortlist / Media / Mobile Devices

Award: Shortlist

Shortlist / Graphic Design / Integrated

Award: Shortlist

Shortlist / Digital Design / Digital Experiences

Award: Shortlist

Shortlist / Media / Interaction

OREOCODES is a mobile-led experience that brings together one of the most iconic duos of all time (Oreos & Milk) in a unique and innovative way. As it plays with the striking similarity between barcodes and stacks of OREOs.

By turning every mobile into an barcode/oreocode reader, people were able to get discounted OREOs directly from a milk pack, turning every milk in America (including milk alternatives like oat and almond) into an OREOs experience with thousands of offers available for people to order some cookies.

With OREOCODES every milk pack is practically and OREO shop.

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Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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