Life Extending Stickers
Award: Yellow Pencil
Yellow Pencil / Packaging Design / Promotional / 2024
Award: Graphite Pencil
Graphite Pencil / Commerce / Sustainable
Award: Graphite Pencil
Graphite Pencil / Direct / Printed Materials
Award: Graphite Pencil
Graphite Pencil / Experiential / Creative Use of Budget
Award: Wood Pencil
Wood Pencil / Experiential / Retail Activations
Award: Wood Pencil
Wood Pencil / Impact / Campaign Communications
Award: Wood Pencil
Wood Pencil / Impact / Upstream Innovation
Award: Shortlist
Shortlist / Art Direction / Printed Materials
Award: Shortlist
Shortlist / Packaging Design / Labels
Award: Shortlist
Shortlist / Creative Transformation / Planet
Award: Shortlist
Shortlist / Media / Retail
According to the Food and Agriculture Organization (FAO) in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets set an objective to not only help at their stores, but to educate consumers on preventing food waste.
We used a media that has existed for decades: The Fruit Sticker with a real purpose: extending their life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for cosmetic reasons.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.