The Greenprint
Award: Graphite Pencil
Graphite Pencil / Direct / Acquisition & Retention / 2024
Award: Wood Pencil
Wood Pencil / Creative Transformation / Products
Award: Wood Pencil
Wood Pencil / Direct / Innovation
The kombi is an icon for progressiveness, driven by those who believed in a better world. But it’s still a petrol vehicle. So to help those who love their Kombi and the environment, Volkswagen created The Greenprint. An open source set of plans that anyone can use to turn their Kombi into an EV, in 20 easy-ish steps. We made an all-in-one kit available, or owners could source the parts themselves with our approved list, and not pay us a cent. An online hub housed further details about each step, along with user generated videos and FAQs – by the people, for the people in true VW spirit.
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