Mayo McHack
Award: Graphite Pencil
Graphite Pencil / Digital & Social / User Participation / 2024
Award: Wood Pencil
Wood Pencil / Direct / Press & Outdoor
The Mayo McHack campaign was born from the fact that Brits, although they’re one of the most mayonnaise loving people in the world, are denied the condiment at the biggest fries seller of the nation. When we realised that though McDonald’s doesn’t serve mayo as a dip, they do serve it in something else, we served up a hack to finally please every mayo fan in the UK. By siding with mayonnaise lovers and showing we always go further to have their back, Hellmann’s answered the cry for help and made McDonald’s serve mayonnaise and our message.
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