#TurnYourBack
Award: Yellow Pencil
Yellow Pencil / Integrated / Large Enterprise / 2024
Award: Wood Pencil
Wood Pencil / Direct / Social
Social media has had face-altering augmented reality filters since 2015. However, most were harmless, adding dog ears or a virtual accessory like a crown. With the advent of generative AI the Bold Glamour filter leapt forward. Bold Glamour used one beauty standard to airbrush a TikTok user's face so much that some called for it to be illegal due to its mental health effect. Thanks to AI, Bold Glamour maintained the effect even with a hand in front of a user's face. This made it impossible to tell if someone was using the filter.
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