Runner 321
Award: White Pencil
White Pencil / Impact / Collaboration / 2024
Award: Graphite Pencil
Graphite Pencil / PR / Multi Market
Award: Graphite Pencil
Graphite Pencil / Health & Wellbeing / Experiential
Award: Wood Pencil
Wood Pencil / Experiential / Community Activations
Award: Shortlist
Shortlist / Health & Wellbeing / Direct
Award: Shortlist
Shortlist / Direct / Integrated
Award: Shortlist
Shortlist / Direct / Acquisition & Retention
Award: Shortlist
Shortlist / Experiential / Use of Talent & Influencers
People with Down syndrome stand to reap significant benefits from participation in exercise, but they don’t see themselves represented in sport. Introducing Runner 321, the movement led by adidas, that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. Not only did we spark a global movement toward inclusion, but we successfully contracted all six of the world’s major marathons to reserve Bib 321 for a neurodivergent athlete, even though four of them are sponsored by our largest competitors.
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