Solar Impulse – Prêt à Voter
Award: Graphite Pencil
Graphite Pencil / Direct / Printed Materials / 2024
Award: Graphite Pencil
Graphite Pencil / PR / Public Affairs
Award: Graphite Pencil
Graphite Pencil / Impact / Climate Solution
Award: Wood Pencil
Wood Pencil / Media / Direct
The creative idea was called “ Pret à Voter” or “Ready-to-Vote”. Instead of just informing the public about environmental ideas that can help shape the future, we removed one of the barriers to implementation, by actually pre-drafting the legislation to make them happen.
These 50 “Prêt à Voter” proposals became the vehicle of the idea both in terms of targeting newly elected MPs but also the general public through OOH and a social media campaign under the slogan “as the climate changes, laws should too”.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.