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Award: Graphite Pencil
Graphite Pencil / Media / Events & Stunts / 2024
Award: Wood Pencil
Wood Pencil / PR / Reactive Response
As an NFL wide receiver, Ja’Marr Chase’s job is to get open for passes. Following losses where he didn’t get the ball, he referred to himself as 7-Eleven. Because he’s always open like 7-Eleven. He did this without us asking.
In 48 hours we created Ja'marr a clothing line with his comments. It included a gold chain of our logo. We launched on social and built a site to sell it.
At Ja’Marr’s next game he wore our clothing during the tunnel walk into the stadium, and our chain on field. Without us paying the NFL a cent.
Social media and the press exploded. Merchandise sold out in 48 hour
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