Don't Delete Menu
Award: Graphite Pencil
Graphite Pencil / Media / Mobile Devices / 2024
Award: Graphite Pencil
Graphite Pencil / Digital & Social / Mobile
Award: Graphite Pencil
Graphite Pencil / Media / Direct
Award: Shortlist
Shortlist / Media / Retail
When brands around the world are making huge marketing efforts (and investments) on campaigns to retain App customers and lower drop rate, Wendy's had the simplest, most cost efficient solution:
The Don't Delete Menu.
Intercepting the deleting process by customizing their app's shortcut menu with unexpected offers to retain customers and drive sales.
A clever, innovative and unexpected media use of their own digital asset.
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