Driving While Black
Award: Graphite Pencil
Graphite Pencil / Entertainment / Use of AR / 2024
Award: Shortlist
Shortlist / Digital & Social / Physical & Digital
In America, Driving While Black is dangerous. In fact, Black drivers are 20% more likely to be stopped and searched by police than white people, and three times more likely to be killed by officers during encounters. The Driving While Black campaign introduced the first-ever vehicle where the safety feature is the car itself.
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