• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Anitta Squad

Award: Graphite Pencil

Graphite Pencil / Gaming & Virtual Worlds / Use of Avatars / 2024

SQUAD is a collaboration between Free Fire, the #1 mobile game in Brazil, and Anitta, the country's #1 singer, to inspire a new era of female pro-players. The project tackled gender inequality in esports, where only 5% of professional players are women. By introducing Anitta, who is also a vocal supporter of women's representation, as a playable character with stronger abilities than male characters, SQUAD challenged traditional gender stereotypes and inspired young girls to join the competitive esports scene.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.