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Free Nationals, Anderson .Paak, A$AP Rocky – Gangsta

Award: Yellow Pencil

Yellow Pencil / Music Videos / Art Direction /Production Design / 2024

Award: Graphite Pencil

Graphite Pencil / Casting / Children

Award: Graphite Pencil

Graphite Pencil / Direction / Long Form

Award: Wood Pencil

Wood Pencil / Production Design / Long Form

Award: Wood Pencil

Wood Pencil / Visual Effects / Computer-Generated

Award: Shortlist

Shortlist / Music Videos / Concept

Award: Shortlist

Shortlist / Music Videos / Direction

In this mashup of a gangsta music vid and a kid's wild imagination, mini ASAP Rocky and Anderson Paak cruise a world where traditional tropes of the genre—guns, babes, police, drugs, and dealers—are reimagined through the lens of youthful innocence. Think life-sized toys ruling the streets: Hot Wheels cars, piñata rides, Barbie dolls flexing, LEGO choppers buzzing above. But watch out, 'cause plush monsters play sugar dealers, adding a twist of danger to their wild ride.

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