Self - Checkout
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Digital / 2024
Every lingerie website looks the same – with models featured in typical beauty poses. K-Lynn’s looked no different – but then we changed that. We re-shot K-Lynn’s entire lingerie collection and models, turning every beauty pose into a step-by-step guide to self-check for breast cancer. And since most lingerie shopping is done in private, K-Lynn’s e-commerce website became a first-of-its-kind platform that encouraged women to act and immediately self-check for breast cancer. An interactive chatbot on the website even provided women with the option to schedule a mammogram screening.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.