The Cost of Beauty
Award: Graphite Pencil
Graphite Pencil / Casting / Film / 2024
Award: Graphite Pencil
Graphite Pencil / Film / Social Commercials Over 30 Seconds
Award: Wood Pencil
Wood Pencil / Digital & Social / Social
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercials Over 120 Seconds
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Film
Award: Shortlist
Shortlist / Direction / Documentary Film
Award: Shortlist
Shortlist / PR / Multi Market
Award: Shortlist
Shortlist / Impact / Campaign Communications
Social media has put an entire generation of kids at risk, and the proof lies in every young
person's phone. Dove’s film brings this heartbreaking truth to light. Crafted from Mary's own photos and videos from her social feed, as well as her journal entries, the film chronicles her downward spiral caused by mimicking online influencers. But Mary isn't alone. 3 in 5 kids experience mental harm from toxic beauty content. By telling one girl's story, we told the story of millions through a film about the dangers of social media designed to be shared on social media.
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