The LV App
Award: Graphite Pencil
Graphite Pencil / Luxury / Digital / 2024
The entire Louis Vuitton ecosystem was built to recruit and generate the first transaction, but there was no digital touchpoint to elevate the client relationship and provide an intimate and in-depth brand experience. Louis Vuitton and the entrant company joined forces to launch a brand new LV App, with a focus to establish it as the primary platform for personalised interactions, distinct from the website, and further immerse clients in the global fashion house’s universe. The LV App has been reimagined with deep UX, UI, and navigation changes, making the LV App your lifetime companion on the go.
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