Coco Crush
Award: Yellow Pencil
Yellow Pencil / Luxury / Film & Motion / 2024
Coco crush. Some encounters you wear forever.
The Coco Crush collection is the leading and most iconic franchise of Chanel fine jewelry. For Gabrielle Chanel, every encounter was a game where luck and destiny intersect. The Coco crush collection is a story of encounters.
In 2024, our ambassadors of the house play out the universal game of musical chairs, set to the rhythm of ‘It’s So Good’ by musician, DJ, & producer, Jamie xx. The unique collaboration resulted in the creation of an original track exclusively for the campaign, released as a single & available on music platforms worldwide.
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