Maeving R1 Motorbike
Award: Graphite Pencil
Graphite Pencil / Impact / Design / 2024
Introducing the RM1: an urban electric motorbike engineered to combat urban air pollution by promoting electric commuting. Our innovative approach blends cutting-edge technology with timeless UK motorcycle design, enticing non-motorbike users towards eco-conscious urban mobility. Featuring a removable battery system for a customizable range of 40-80 miles, a top speed of 45 mph, and priced at £5k, the RM1 has become the fastest and best-selling E commuter motorbike. Notably, 60% of buyers are first-time bike purchasers, marking a significant shift towards sustainable urban mobility.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.