• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

FWD Singing Bus

Award: Wood Pencil

Wood Pencil / Impact / Local Solution / 2024

Due to the fact that the bus system in Thailand is not designed with Universal Design, visually impaired people are unable to travel by public transportation. FWD, a life insurance brand that wants everyone to live life to the fullest, has therefore designed an innovative sound system installed at bus stops which was adapted from the brand sonic sound.

The FWD Singing Bus signals bus routes and communicates with visually impaired to help them identify bus numbers as they approach, enabling everyone to travel independently.

  • FWD Singing Bus

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.