Security Moms
Award: White Pencil
White Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016
In 2014 Brazil was the world Champion in football related violence: 19 deaths and over 100 injured. In order to stop the violence, authorities have tried everything. But hooligans don’t listen to anyone. Or do they? We invited the mothers of 33 hooligans to help doing the security during the most violent game of the season – Sport Recife vs. Náutico. After all, no one wants to get in a fight in front of a mother, especially your own.
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