Truck Art Childfinder
Award: Graphite Pencil
Graphite Pencil / Illustration / Site Specific / 2019
Every year, 3000+ children go missing in Pakistan, and are often displaced quickly to parts of the country where media coverage is low.
Berger Paints used a local form of art called "Truck Art" in which trucks are painted with floral patterns, animals, slogans - and portraits of famous personalities, which we replaced with portraits of missing children in similar style with a helpline number.
The trucks now travel across all parts of Pakistan, and while covering more than 50,000 kms, have located 3 children in only 4 weeks.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.