Creativity as a Catalyst for Change - A D&AD Masterclass with WeTransfer
Turn intention into action when it comes to creativity for good with this on-demand course.
Follow this masterclass to get an email the next time it's scheduled.
It’s one thing to want to change the world, it’s quite another to go out and do it. Whether your goal is motivated by personal or business imperatives, it’s often hard to know where and how to start. Split over 3 modules, this on-demand online Masterclass will help to streamline your thinking and put your sustainability master plan into action. Hear from industry creatives, strategists and business leaders with hands-on advice and insights into using creativity as a force for social good.
While creativity for good is a personal and business imperative for many, this course will explore how to turn this awareness and intention into action. Led by creative change-makers, all working towards a more sustainable future in their chosen fields, this course will build creative confidence to bring world-changing ideas to life, from concept to creation.
Split across 3 modules, this free on-demand course will break down the complex landscape of using creativity for good, how to establish your personal views and match these with the realities of the commercial creative industries. Across this course you’ll hear from creatives behind impactful campaigns, including the D&AD Black-pencil winning initiative Boards of Change and Rivers of Light, and uncover how they sought to understand the audience and employ creative solutions.
This Masterclass includes exercises to apply the techniques you’ll cover and case studies to see the realities of using creativity as a catalyst for change. You’ll end this course with information to apply to your day-to-day work and to educate your colleagues and clients.
Who it's for:
-
Individuals who are interested in using creative ideas to make a real and positive impact on the world
-
Agencies and studios interested in learning more sustainable ways of doing business
-
Those interested in using creativity for good
By the end of this workshop you will:
- Discover the opportunities for impactful and purposeful work
- Explore the process of challenging brands to do the right thing
- Learn techniques to understand your audience with empathy
- Create impact that extends beyond one-off initiatives
- Learn methods to successfully measure results and impact of an initiative
