Brand Design and Brand Strategy Training for Creative Teams
Team training to demystify branding in five and a half easy steps.
Follow this masterclass to get an email the next time it's scheduled.
This 1-day masterclass is designed to demystify branding and give an organisation who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.
Ask any great designer, advertiser or creative what a brand is and almost all will have a different answer. This Masterclass will demystify branding, and offer a much clearer understanding of what it means and what it does. Drawing and building on his bestselling book, Branding, Michael Johnson shows how to firstly define, then design brands that make a difference, all in five and a half steps.
Taking inspiration from Johnson Banks’ portfolio of blue chip, cultural and charity clients, and applying what he’s learned in 25 years at the coal face, get under ‘the bonnet of branding’ in an intense day of workshops, discussion, thinking, writing and design. Reflect on key insights, explore great branding examples and identify key lessons your team can apply to your organisation's work.
Who it's for:
- Organisations that want a better understanding of the full spectrum of the branding process
- Teams of marketing & communications directors, managers, designers
By the end of this workshop your team will:
- Have learned new ways to analyse a market, how to ‘map’ it and look for gaps and opportunities
- Tested out Johnson’s own brand model to clearly define a brand’s verbal and strategic basis
- Explore examples of world-class branding, from research, to narrative, to naming, then design
- Seen and heard examples throughout the day backing up each of the stages of the process, including in-depth examples of Johnson’s own projects and case studies from across the world
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more
