Introduction to Global Typefaces
Learn the cultural nuances of common writing systems and apply them to global typefaces.
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Start thinking on a global level with this D&AD Micro-Masterclass, led by Dalton Maag Creative Director, Eleni Beveratou. Vital learnings for anyone with a beginner interest in type, this 1-hour course will help you explore the intricacies of common writing systems, with tailored exercises to get you applying them to global typefaces.
Awareness of cultural sensitivities for the audiences and regions you're designing for is of paramount importance to a successful project. A key - and sometimes overlooked - element of this, is typography. Understanding different global writing systems and how typographic expression translates from one to another is vital for anyone needing to communicate with a global audience.
In this D&AD Micro-Masterclass on Global Typefaces, Eleni Beveratou, Creative Director at typeface design studio Dalton Maag, shares an introduction to the subject and provides multiple exercises to help learn how to apply this knowledge.
Who it's for:
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Anyone with an interest in typefaces
By the end of this workshop you will:
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Understand the common writing systems
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How to successfully match the desired typographic expression across different writing systems, while remaining faithful to a culture's writing tools and reading habits.
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How classification categories translate in different writing systems and how external factors such as demographics can impact them.
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How to typeset multiple scripts
