Creating Authentic Brand Videos
Learn to create quality brand video content with storytelling that captures attention and inspires action
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This online three-hour course will teach you how to craft irresistible brand video stories that spark emotional connections, prompting audiences to watch, remember, and take action.
Emotion matters. Without emotion, stories are, well, not stories. They're a series of events, lost, without meaning. Emotions anchor us and stop us from running adrift; they connect us to our fellow beings. Emotion can be a powerful creative tool.
Science proves - we think second and feel first. Doesn't matter how many pro and con lists you write, the majority of human decisions are made around how you "feel". And in an ever fragmented digital universe, humans constantly battle for attention. As creatives, we need to learn how to harness this invisible force, build empathy with our audience and elicit emotion to leave a lasting impression.
This course taps into the pivotal role that emotions play in video content marketing. You'll learn how to hit the right tone and ensure the emotional story it pitched lands as intended with your audience. In doing so, you'll open up your content so that it resonates on whole new levels with your desired audiences for truly effective video marketing.
Whether it's an idea, a pitch, or the development of a story, you'll learn the essential skill of how to harness the power of emotional creative thinking. Like salt to the chef, life tastes bland without it. Learn to sprinkle emotion on your creativity and you'll gain a powerful potion, a way to make people fall in love (Crazy Rich Asians) be scared to dip their toe in the water (Jaws) and force a father to chop off his son's hand (Star Wars).
Over the course of this 3-hour virtual Masterclass, you'll learn how to pull the right emotional triggers, embed emotion into brand-led video content, and ensure this is done with empathy and authenticity. You'll also explore how to present your concept back to the client in the most effective way.
Who it's for:
- Md-level marketers who need to sustain an audience's attention on video.
- Creatives needing to develop multi-platform stories and impactful video content.
- Anyone wanting to sharpen their video narrative skills.
By the end of this workshop you will:
- Develop a video-first mindset to storytelling to enhance audience engagement.
- Judge the right emotion and tone when developing a brand-led story.
- Craft compelling narratives to keep your audience invested.
- Explore how stories can seamlessly cross channels.
- Adapt your story to each platform to maximise the story's impact.
