Impactful ideas for digital, social & physical media
Learn to choose the right media platform to maximise the impact of your creative ideas.
Follow this masterclass to get an email the next time it's scheduled.
This in-person one-day course will teach you how to choose the best media platform to execute your creative ideas for maximum impact.
People are not engaging with advertising as much as they used to. There are many obstacles to overcome from meeting the needs of your target audience to bringing creative and media together during the creative process. Using the wrong media can send mixed signals to your audience and dilute your brand. Choosing the right media channel is crucial for executing a creative idea because it directly impacts the success of the campaign.
Media channels have different strengths and weaknesses in terms of their ability to effectively communicate certain types of messages. Different audiences consume media in different ways, and the media you choose should be tailored to their preferences and habits. Most importantly, the right media can help ensure that your message is received and remembered.
In this Masterclass, you will learn how to choose the right media channel for your creative idea to ensure that your campaign reaches the right audience, delivers the message effectively, is cost-effective, and provides measurable results.
Who it's For:
- Mid-level creatives and clients who want to learn how to think in a broader, more integrated way.
- Anyone who wants to explore how their ideas can come to life in a wide variety of different digital, social and physical media.
By the end of this workshop you will:
- Discover how to choose the optimal media platform for impactful execution of your creative ideas.
- Develop skills to integrate creative concepts seamlessly with various physical and digital channels.
- Overcome obstacles in engaging audiences by aligning creative and media during the creative process.
- Tailor media choices to audience preferences, ensuring your message is received and remembered effectively.
- Apply strategies to transition ideas from presentation decks to real-world campaigns, achieving measurable and cost-effective results.
Location:
Shoreditch, London
