Active Strategy
Discover the fundamentals of strategy and build your skills as a creative strategist.
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In this on-demand Masterclass, you’ll explore a strategist’s role, from understanding and identifying problems and objectives, right through to finding the strategy to solve them. Plus, you’ll learn to build brilliant briefs that help springboard creatives to new heights, and forge those all important trusted client relationships.
For strategists, understanding your audience, empathising with them, and knowing how to build a strategy that successfully connects with them is only half the battle. Now, you have to align this with the objectives of a brand, build this into a brilliant brief, inspire a creative team and bring your clients on this journey with you.
In D&AD’s Active Strategy course we provide templates, tools, and guidance to ensure your strategy is the right one to pursue, translate this into a brief that can activate creative ideas, and build trusting relationships with your team, organisation and clients.
This course is part 2 of our Strategy 101 series, exploring how to hone a strategy and communicate it.
Who it's for:
- Those pursuing a career as a creative strategist
- Anyone needing to brief a creative team
- Existing strategists looking for a refresher on core skills
- Those looking to boost strategist thinking for their roles in communications, marketing, or advertising
By the end of this workshop you will:
- Differentiate between brand strategy and creative strategy
- Know how to make a brief clear, concise and creative
- Experience reframing a challenge to unlock new opportunities
- Understand the tests you can take to explore if your strategy is right
- Know how to best communicate a strategy so it inspires your first audience
- Build techniques to increase trust with clients
