Camden Market
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Medium Organisation / 2017
Camden Market has always rejected conformity in favour of individuality. Our brand idea – Unfollow Convention – led us to create an ‘unbrand’: a set of tools to facilitate self-expression. At its heart were two bespoke typefaces based on the iconic Camden Lock sign. These removed the need to use the logo everywhere, allowing the brand to speak to a diverse set of audiences while remaining distinctively ‘Camden’. Users were invited embrace the market's tenacious commitment to originality: “If you’re not experimenting with our brand, pushing its boundaries, you’re not doing it right.”
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.