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New Blood Entry — Chin Up!

Award: Wood Pencil

21GRAMS / 2024

Incorrect neck positioning reduces blood flow to the brain causing negative long-term effects on person’s vision and increasing the risk of myopia. We discovered an insight that people subconsciously straighten their backs while taking selfies because that’s the best angle. At the same time photos taken from lower angles are usually not so good. We propose a new feature 'Chin up!' which discreetly takes photos of a person when screen time exceeds healthy limits. Pictures are then presented to the user showing them how they look from such a poor angle. This encourages them to monitor their posture in order to look better on these occasional snapshots and reduce the risk of myopia.