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New Blood Entry — Iris

Award: Wood Pencil

21GRAMS / 2024

Iris is the watchful eye to keep Gen Z from doom scrolling.

Using humour to confront Gen Z, the Iris App works to mitigate myopia via prompts to get off devices, reducing screen time and eye strain.

Iris uses API technology to activate notifications when the user is on social media, sending brutally honest notifications to remind them to stop scrolling.