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New Blood Entry — Outcoins

Award: Wood Pencil

21GRAMS / 2024

According to recent research, by 2050, 50% of Generation Z will have myopia. The main culprit is screens, as Generation Z averages 9 hours of screen time per day. Is it possible to combat myopia without losing sight of fun?

To address this, 21 Grams has created Outcoins. The first digital currency for Generation Z to step away from screens. With partnerships in apps like Strava, Nike Run, Fitness+, among others, we will turn time spent on activities into currency in online games.