New Blood Entry — Airbnb Circles
Award: Yellow Pencil
Airbnb / 2024
At a time when Gen Z is increasingly connecting through online communities loneliness is more prevalent than ever and the promise of digital connectivity to unite only serves to isolate. Enter Circles, a new platform from Airbnb based on celebrating shared passions and interests, transforming them into bridges to create genuine and meaningful IRL connections.
Circle communities cover the limitless range of niche interests young people have, allowing you to belong wherever you are and forge connections no matter how unique. Get chatting with your Circle through Loops, where you can mingle with your Circle members, organise Circle events, and discover people, not just places.
What did the judges have to say?
Take from recording - 'An amazing submission - we were really impressed with the concept from start to finish. We loved the way the theme was put together, and the sense of unity and bringing people together was strong throughout. I loved the motif and consistency but the execution I thought was also very well put together, and very thoughtful - it was something I personally would love to use. A very well done to the entrants!
Sophia Akrofi, Senior Designer, McKinsey & Company
Taken from recording - 'Phenomenal - we loved the design, the iconography in the application, and the simplicity as a design system was a beautiful way to really make the circle theme very coherent and strong as a visual identity for the overall concept. A fantastic submission with a fantastic solution - well done!'
Scott Ohene-Nyako, Director, 478 Studios