New Blood Entry — Fanbase by Airbnb
Award: Graphite Pencil
Airbnb / 2024
"Fanbase" category on Airbnb dives into a new realm of community-driven experiences, catering specifically to the passions of fan communities worldwide. Leveraging social media and strategic partnerships, Airbnb can promote tailored stays and foster real-life connections among fans. With opportunities for expansion through partnerships with events, development of themed properties, and organising celebrity meet-and-greets, Fanbase not only enhances the Airbnb experience but also celebrates the power of fandom to unite people from diverse backgrounds — especially among Gen Zs.
